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Our Story

Poppy Austin is a new kind of cosmetics company. We are dedicated to creating premium hair and skin products that make you look younger, fresher, and alive.

Women, after all, deserve to be pampered. This is something we feel extremely passionate about, and we hope you do too. Being a good mother, wife, sister, daughter, friend or lover is of course important. But you also need to be a little selfish every now and then, investing in your appearance and more importantly, yourself.

The Poppy Austin philosophy is simple. To prevent the signs of aging by using only the finest, most ethically sourced cosmetics, produced in exact accordance with Poppy’s Code*.

Having set the standard for argan oil cosmetics both in the USA and abroad, we look forward to raising the bar further with our new and exclusive range of natural, eco-friendly moisturizers.

In the beginning

Despite the phenomenal success we have achieved in recent times, most people are shocked when they hear that our company was in fact formed by complete chance.

Our blueprint (or Code*) for creating what many Moroccans say is the purest argan oil, remained unknown and mostly undeveloped until it was discovered by British couple during a house clearance in Morocco in late 2007.

Whilst the author of the original research is still unknown to this day, the initial discovery is now viewed as the birth of our company. The detailed argan oil blueprint became known as ‘Poppy’s Code’. A rich, goldmine of information that was nearly thrown away and lost forever.

Ingredients matter

One of the stand out features of Poppy’s Code is the short, succinct, and absolute statements.

The document opens with the following line:

“Ingredients matter.”

It then goes on to reveal the precise ingredients that must be used to capture the true essence of the argan fruit, as well as maintaining the uppermost quality and consistency throughout a full batch of argan oil.

We make it explicitly clear that each and every kernel inside the argan nut should be carefully inspected by hand for suitability. The kernel will then be added to the production phase only if it meets the Code’s qualifying conditions.

By using the very highest quality kernels, individually and painstakingly selected by an experienced hand, we can ensure that the end product contains the full essential moisture and vitality of it’s natural ingredients.


Having successfully passed through the initial qualification process, the kernels enter production - a key component of Poppy's Code.

Here we emphasize the need for strict manufacturing process control and quality assurance throughout every stage of production. This means combining the most experienced and passionate people with the best production tools around, in a safe clean environment.

We also insist on creating small batches of no more than 500 bottles at a time. This is done to preserve the quality and integrity of every single bottle of argan oil, and to also eliminate the risk of error or contamination.

The bottle

It takes a great deal of effort for the talented and experienced Berber women to produce a good batch of argan oil. These efforts can be completely ruined if the oil is not stored and / or transported in the correct form.

Over many years of testing, the author of our Code detected that the same argan oil produced a dissimilar result when taken from different bottles.

They concluded that the quality of the bottle plays a crucial role in the effectiveness of the argan oil stored within it. It is the bottle’s responsibility to safely deliver the full healing and restorative properties of the oil to the human body.

If the bottle fails, so does the oil.

Conversely, the author suggested that a bottle designed and manufactured in exact accordance with their blueprint can, in the right environment, enhance the anti-aging effects of cosmetic argan oil by as much as three times it’s normal response.

It is for this reason that we have searched every corner of the globe for the one luxury glass maker who is skilled, experienced and worthy enough to take on the challenge of creating the Poppy Austin bottle.

In the heart of rural Sicily, Italy, we eventually found that person. The finest, most respected glass maker in the whole of Europe, if not the world.

The Code was complete.

Looking forward

Today, we are continuing our quest to create the perfect argan oil, using nothing but the finest ingredients, production, and storage. Poppy’s Code is at the very core of our company, it’s the DNA of everything we do, and is best reflected in our market leading, age-defying products.

Of course, there’s still room for improvement, but together we’ll keep working on it.

Sarah Smith

Photo Credits - (Header) CC: 'Hair Flip' by Kara Harms
© 2020 All rights reserved. Reproduction in whole or in part without permission is prohibited. See our terms and conditions.

100% cruelty free

vegan registered

lovingly handmade

eco friendly

natural & organic

ph balanced

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